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Overview

Audience: Home inspectors, especially ASHI members

Roles: Project Management, Design and Development, Video Editor

Tools:  Articulate Storyline, Adobe After Effects, Synthesia

I led the development of an in-depth advanced electrical badge course, managing the project from start to finish. This included collaborating closely with SMEs to ensure the content was accurate, comprehensive, and aligned with learner needs. In addition to designing and developing the course, I created a promotional video to generate interest and excitement among potential learners. The video showcased the course’s key features, benefits, and the value of earning the advanced electrical badge, and it serves as a dynamic portfolio piece to highlight my instructional design and multimedia skills.

Process

  • Conducted audience analysis to understand the target learners’ skill levels and specific learning goals.
  • Collaborated with stakeholders and SMEs to determine course objectives and align them with industry standards.
  • Developed a course structure using modular content, focusing on hands-on applications and real-world scenarios.
  • Created a storyboard to outline the content flow, incorporating Gagne’s Nine Events of Instruction for engagement and retention.
  • Designed the course visuals and materials to ensure accessibility and clarity for advanced learners.
  • Built the course using Articulate Storyline, integrating interactive elements such as simulations, quizzes, and assessments.
  • Collaborated with SMEs to validate technical accuracy and ensure all content met advanced industry standards.
  • Produced a high-quality promotional video using Adobe Premiere Pro to generate interest and excitement for the course.
  • Launched the course through the organization’s learning platform, ensuring seamless access for learners.
  • Used the promotional video as part of a marketing campaign to maximize awareness and enrollment.
  • Provided onboarding materials and support to ensure learners could navigate the course effectively.

Outcomes and Insights

The course was well-received by both learners and stakeholders, with the promotional video playing a key role in boosting enrollment and engagement. The collaboration with SMEs ensured the course met advanced technical standards while remaining accessible and engaging for learners. This project reinforced the importance of integrating effective marketing tools, like promotional videos, into course launches to maximize reach and impact.