Overview
Audience: New makeup artists
Role: Instructional Design and Development, Graphic Design
Tools: Articulate Storyline, Photoshop
This module is part of a larger course designed to guide new makeup artists in making informed decisions when building their first professional makeup kits. Drawing on my experience providing web design and marketing coaching for creatives, I collaborated with makeup artists to develop this module. It aims to dispel common myths and provide practical advice, helping learners make smart investments as they begin their careers.
Process
Analysis:
- Started with an existing checklist I’d created for coaching clients.
- Collaborated with professional makeup artists through a shared Google document to gather suggestions, feedback, and industry insights.
Design
- Created an outline for the module and organized content into logical sections.
- Incorporated Gagne’s Nine Events to structure the module, ensuring activities would capture attention, stimulate recall, and facilitate knowledge retention.
Development
- Developed interactive activities in Articulate Storyline, such as myth-busting scenarios and guided decision-making exercises.
- Designed visually engaging slides using Adobe Photoshop, incorporating makeup-themed imagery to appeal to the target audience.
Implementation
Delivered the module as part of a self-paced eLearning course, making it accessible to learners with varying schedules and learning preferences.
Outcomes and Insights
Early learners provided positive feedback, appreciating the practical advice and engaging delivery of the course. The module increased confidence among new makeup artists in selecting products and avoiding common pitfalls. Collaboration with industry professionals strengthened the course’s relevance and ensured the content was up-to-date.
Collaborating with subject matter experts enriched the course content and aligned it with industry standards. Applying Gagne’s Nine Events created a structured, engaging, and effective learning experience. Tailoring content and visuals to the specific needs of the target audience further enhanced engagement and retention.