Overview
Audience: Adults considering returning to college.
Role: Concept and Graphic Design
Tools: Photoshop, Illustrator
To address common concerns about online learning, I designed a colorful and approachable infographic that informed and reassured prospective students about its benefits and logistics. The infographic was crafted to be visually engaging and easy to understand, making the information accessible to a diverse audience. Distributed via email, it served as a supportive resource to help prospective students make informed decisions about online education.
Process
Analysis:
- Identified common concerns and questions from prospective students through conversations and feedback as an enrollment counselor.
- Outlined the key information students needed to feel confident about online learning.
Design and Development
- Developed a cheerful and inviting infographic design to reduce the perceived intimidation of online learning.
- Organized content to focus on key topics, such as time management, technology requirements, and support services.
Implementation
- Distributed the infographic via email campaigns targeting prospective students.
- Collaborated with enrollment team members to ensure the infographic complemented broader enrollment strategies.
Outcomes and Insights
The infographic received positive feedback from prospective students, many of whom found it helpful and motivating as they considered online learning. Recipients reported an enhanced understanding of the benefits and requirements of online education, making them feel more confident about their decisions.
Well-designed visual tools proved to be highly effective in improving communication and engagement with prospective students. A non-threatening, fun design helped alleviate anxieties associated with unfamiliar educational formats like online learning. This project highlighted the importance of targeted and thoughtfully crafted resources in addressing student concerns and supporting enrollment efforts.